Francis Ameyibor

Accra, Sept. 23, Africanews - HFC Bank (Ghana) Ltd. on Monday launched the “I Like” campaign to re-position itself to better provide banking services to meet customers’ expectations.
The campaign is emphasising the seven core values, which the banking public most desire from their banks and which cut across all customer expectations.
These are loyalty, freedom, future, security, truth, trust and options.
According to the Bank’s Acting Head of Marketing & Direct Sales, Mr Bekoe Palmer-Buckle, the “I Like” campaign is in recognition of the desire of the banking public for quality service from the banking industry.
Through the “I Like” campaign HFC Bank therefore emphasizes its commitment to offer its customers nothing but the services they so much desire and deserve.
The General Manager of Business Development, Mr Charles Martinson, said: “At HFC Bank we have always put our customers first and provided them with the best under circumstances that prevailed at any one time.
“Now, we are poised to serve them even better as we launch this campaign today.”
Meanwhile, the bank has been running a brainteaser to the “I Like” campaign, which has aroused interest and curiosity in the general public, especially in the regional capitals where HFC Bank has a presence.
The teaser basically featured on bill boards and in other mass media around the country is a question, “What Do You Like?”.
This question posed in the brainteaser to customers and the general public is what the main campaign seeks to address, having gathered what values customers like – loyalty, freedom, future, security, truth, trust and options.
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